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For example if 100 people visited the website and among those 100, 60 of them browsed the page for less then a few seconds and they found out that there is nothing that interests them so they went to the back button or they exited the page without visiting any link. In this situation, it means that the bounce rate was 60 percent and this means that 60 percent of the visitors who came to your page did not perform any action. This is the meaning of the bounce rate which is the visitor ratio who did not do anything on the site when they visited it compared to the number of the total visitors who visited your site. Because the visitors may have bounced from your site without doing anything, this variable is known as the bounce rate while the terms "Action" or "Engagement" may include social media.

Social media: Visitors who came to your site, interacted by any social element found on your page "like" clicking on the like button at facebook, "follow" on twitter, pinning a photo found on Pinterest and others.

Ecommerce: The visitors bought something by eCommerce transaction.

PageView: The visitors navigated on a new webpage on the same website

Events: The visitors took other actions found on the website such as signing up or filling the form. It is easy defining the custom events by the use of the Google analytics. What elements are found in the Bounce?

As it was said at the beginning, the visitors who came to the webpage and do not do anything will be considered a bounce. Visitors are considered a bounce within the five following circumstances.

  • The visitors left the site by a click on the external link found at the web page
  • The visitors pressed on the back button found on there browser
  • The visitors typed a new URL in a web browser address bar
  • The visitors closed the tab or window of the website
  • The visitors did not interact on the web page for long period or at all the former is known as the session time out.

Analytics include more than just Google Analytics. The data found in all web analytic apps help in understanding a more 360 degree view.

Why do you have to know about Bounce Rate?
You might be asking yourself why do you need to learn about bounce rate? For the beginners, knowing the bounce rate will tell you how the website is useful to visitors, what your demographic is and much much more. One example can be if you run a hotel business. One customer just walks in, stands into the foyer 2 seconds, sneers and walks away at once. Even if the customer did not say any thing, the customer action showed your potential customer did not like the hotel. This may mean that maybe the décor may be off, the staff is not that welcoming, or he found that near the door there is a giant cobweb. By trying to figure out the reason for this action, by investigating and making some changes, it will help you to prevent the same reactions from other future visitors. In addition of making the visitors happy, there are other reasons why you have to aim for lower bounce rates.

SEO: Even if the search algorithm of Google is kept under a tight wrap, some evidence shows that the bounce rate has a big role in determining the rank of the webpage. Normally, the poor quality web page is the one with higher bounce rate, this means that if you site has higher bounce rate within the industry; it will be ranked at a lower level compared to its competitors.

What it is considered to be the best Bounce rate?
Bounce rate is different depending on the industry and on the webpage content. Normally, the bounce rate for different pages can be classified in different types:

Web page type

  • Landing Pages: Average 70-90 percent
  • eCommerce Sites: Average 20-40 percent
  • Web Portals: 10-30 percent
  • Services and Business websites: Average 40-50 percent
  • Content website (News or blogs websites etc): Average 40 -60 percent

Is a high bounce rate always not a good thing?
It is not always a bad thing since for some pages such as landing pages it can even be desirable. It can mean that the visitors were able to find what they wanted at once and they continued with other things. This is true for the websites that have specific information like the statistics websites or dictionaries. A higher bounce rate is not good for a website that requires the engagement of the visitors, like web portals, retail sites, news websites or blogs. For other web pages, the bounce rate should be viewed within the context.

How do you improve the Bounce Rate?

If you are a beginner, you may try out the following:

  • Ensure that you have a clean at the same time an easily navigated website.
  • Do not use too many ads above the fold this is above the viewing screen place.
  • Make sure that your site is loading quickly.
  • Put external links under the fold or let them open in a new window or tab.
  • You should offer content which is highly relevant.
  • You should not use any pop-up ads.

Even if it can be hard to understand bounce rate, it is essential in order to understand Google Analytics.

6 Initial mock-ups, unlimited revisions, 3 different Logo Designers.